From the former surfer who brought us the WWJD bracelet, now comes his next great idea: The Passion nail.
"I look at the nail and I thought, 'Wow, what if we... what if we just take a nail like right from the movie and put it on a pendant,' " he said.The nails come in small (17/8-inch) and large (25/8-inch), hang from leather cords, and sell for $12.99 and $16.99. About 75,000 pendants have been shipped to Christian bookstores, along with an equal number of Passion-related crucifixes.
I just want to go up to this guy and go, "You know, some of us are actually trying to make the argument that The Passion is not something Christians should abhor, and you're really making very difficult." Oh well, you gotta take the good with the bad when you embrace a deregulated religious marketplace, even if the bad really does suck.
Posted by scott at March 2, 2004 11:49 AM | TrackBackPassion merchandising: Tacky, tacky.
Posted by: ron at March 2, 2004 12:32 PMWhat's the economic way of discussing why a person would buy a nail with a leather knot tied around it for such a high price than if they got the materials from an old sofa and plank of wood at Grandma's?
Posted by: Charles R at March 2, 2004 05:27 PMUg, so painful. Once again, evangelization via what you are wearing. Christians' actions and love for the lost should be speaking louder than accessories. I certainly was guilty of it in high school days though. that was scary times.
Posted by: crabby at March 2, 2004 05:56 PM