Forbes estimates Gibson will personally pocket north of $300 million for this picture. He is probably keeping 40-50% of the gross, and they're forecasting in this article the movie to rake in $300 domestically and $350 internationally in first-run rentals. Then there's the DVD sales, as well as the cut he gets on all the Christian merchandising. $300 million.
Posted by scott at March 3, 2004 11:42 AM | TrackBackSince the movie is going to evangelize folks, I would suggest to him that he should use his money to support our church's building campaign.
Posted by: Paul Baxter at March 3, 2004 12:17 PMThis has already started to be the next big criticism of the film by its opponents. People will be saying he knew all along how much money he'd make and that he played the controversy for the sake of making more money. They will try to put his motives for making the film into question. I seriously doubt Gibson thought the movie would do this well at the box office, though.
It will be interesting to see if he makes any public statements about the financials, and also to see if he just pockets the money or puts any of it towards Christian or other charitable causes.
Posted by: John at March 3, 2004 12:52 PMYa, I want him to kick down some cash for our building fund.
Posted by: JosiahQ at March 3, 2004 12:57 PMwho that reads this blog genuinely thinks he did it for the money? please tell me....:/
Posted by: bitter at March 3, 2004 01:18 PMI don't think any of us think that. I certainly don't. However, I do think that will be the accusation of cynical members of the media.
Posted by: John at March 3, 2004 01:37 PMI don't think so. But it would be good, I think, if he gave some of the money to charitable causes.
But just tithing on it would be enough to satisfy me :)
Posted by: Evan Donovan at March 3, 2004 02:26 PMI think he probably had an idea it would be commercially successful, although I don't think he anticipated something like this (though he definitely hoped for it). If you look at how the movie was marketed, it is very purposeful. The movie was prescreened among people who would generate national buzz among conservatives and religious people. I think it becoming a hit isn't accidental, in the sense that Gibson wanted it to succeed commercially. But I don't think any filmmaker can *make* a movie become a runaway success like this. The movie has found its audience and they like it.
Posted by: scott cunningham at March 3, 2004 03:01 PM