A fascinating article at Hollywood Report predicts that the success of Gibson's movie will be studied at film schools for many years to come. They also note that it's entirely possible that this movie will become the highest grossing film of all time, since it's extremely likely the movie will be re-released in the years to come (especially around Easter). Gone with the Wind was re-released over 30 times before it managed to grow to the number one spot. And The Exorcist was re-released and became one of the highest grossing R-rated films of all time (apparently, a risky distribution scheme was executed in its initial release, which cost them plenty of revenue. This was made up for in the second release, which contained numerous deleted scenes). Anyway, the article lists 10 Commandments in Hollywood, all of which Gibson broke to make this movie. I mean, to me, while I love this movie, I think I'm more amazed at the risks Gibson took to make it, and the way in which the film was carefully marketed. It really was brilliantly done.
Posted by scott at March 17, 2004 12:09 PM | TrackBack